The three S’s – convenience, sociability, and security – tend to be a great foundation regarding dating internet site. So why will it feel like plenty web sites tend to be mysteriously lacking all of them from their company programs?
Insert LikeBright, a fresh dating site based in Seattle whose goal is to purge deception through the internet dating world. It’s a tall order, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman are determined to get to know it. The trio fulfilled while studying at Harvard, and chose to found LikeBright this year within the TechStars, a business enterprise that calls it self the „#1 business accelerator in the field,” system in Seattle.
Their particular aim, as explained to Aislyn Green of TechFlash.com, is not complicated: „LikeBright is actually a TechStars Seattle business trying to create dating straightforward, personal and not harmful to women.” Women every where – and plenty of guys – complain about the diminished confidence and widespread sleeping that troubles online dating sites. For a few, it is come to be this type of difficulty which they’ve abadndoned internet dating entirely and only going back to the conventional types of online dating which they’d as soon as refused, like fulfilling through pals or at social events. LikeBright is designed to fight this issue by „developing a dating layer on Twitter to greatly help women meet folks through the individuals they trust.”
The determination for LikeBright originated from personal expertise. Sonya was driven by a want to assist the girl feminine friends navigate the sometimes-dangerous world of internet dating, and desired to put emphasis on the issues, frequently disregarded, that women care about regarding trying to find love on the web. Ron, a frequent traveler, ended up being motivated to create a niche site that found his nomadic requirements, and Nick learned regarding the worth of meeting a date through someone you rely on when a female pal launched him to his girl.
Before constructing this site, the trio performed 50 live interviews with women that wanted to discuss their unique encounters with online dating sites. The replies they got ranged through the entertaining towards horrifying, like „Everything appeared good. Then he questioned me personally if I smoked meth” and „He was 11 and I also needed to drive him home. He’d walked entirely anywhere.” Determined your world lacked a dating site that leaves women 1st, LikeBright came into this world.
LikeBright is actually invested in producing a breeding ground constructed on the 3 S’s. Signing up for the site is simple: it will take 30 seconds to join up via myspace Connect. The website promotes sociability by offering customers a social framework the singles they see and allowing them to interact with buddies – connected or not – on the webpage. And it’s really safe: ladies can use LikeBright anonymously, and each and every guy on the site is actually vouched for.